The Tall Man has the expertise and experience to create PPC advertising campaigns that cater exactly to your business goals. For only €250 per month, not only do we deliver what we promise, but we do it in a way that keeps you informed and involved. Our approach to Pay-Per-Click advertising can be divided into five stages:
- Orientation
- Strategy
- Campaign Setup
- Optimization
- Reporting
If after reading the below you would like us to have a look at your current advertising campaign, please request your free PPC audit. Alternatively, if you would like to move ahead and have us contact you, feel free to get in touch and let us know.
Stage 1 – Orientation
Discovery
The first step to get you the best advertising possible is for us to learn about your business, website and competitors. We create clear documentation that can be used as a resource in all stages of our partnership with you.
Project Specification
We work together with you to define and point your business goals. We determine what reporting and analytics capability you have to establish how we will measure success.
- Business Goals
- Budget
- Analytics
- Target Audience
PPC Audit
Using analytics and reporting, we analyze your website’s current PPC performance and identify what we can do to improve upon it.
Keyword Research
Calling on the results from the Project Specification and the PPC Audit, we pull together a brief of search terms recommendations.
Competitor Analysis
We build out our Keyword Research to make recommendations on position and bidding strategy.
Stage 2 – Strategy
Strategy
We will create a detailed PPC strategy and project delivery plan that clearly outlines deliverables and defines measurable business goals.
Paid Search Strategy
We create a campaign brief for paid search, display and re-marketing campaigns. This brief will include ad copy as well as recommendations on landing pages, targeting and budget.
Goal Schedule
We lay out a clear and honest time-table laying out short-term and long-term goals with which to evaluate campaign performance.
Stage 3 – Campaign Setup
Landing Page Optimization/Creation
We work together with your website managers to create or refine the landing page of our advertising campaigns. You will be involved every step of the way.
Campaign Start
We will create new or take control of your existing advertising campaigns.
Landing Page Control
We will use the traffic now coming in on the advertising landing page to ensure that conversion tracking is implemented correctly and that page load time is minimized
Stage 4 – Optimization
Optimization
We continuously monitor and optimize running campaigns by analyzing keyword, landing page and ad copy performance.
Short-Term Analysis
We review keyword bids and ad copy daily as performance levels indicate.
Long-Term Analysis
We will analyze trends identified over weeks, months or even months of the year to make changes to your campaign in terms of targeting and landing page design.
Stage 5 – Reporting
Monthly Performance Reporting
We provide reporting to you that includes not only campaign performance and return on investment, but also explanation and analysis of changes we have enacted. We furthermore lay out recommendations for website optimization that may help us reach your goals.
Quarterly Review
Every quarter we deliver a comprehensive review of our advertising campaigns and track where we are against the goal schedule agreed with you.