Our approach to PPC advertising is focused on getting you the most return for your money. We work methodically and consistently, to be able to track results and identify areas of improvement. Good PPC depends on more than just getting clicks on ads. The Tall Man will also work with your business to guarantee maximum return on investment once a visitor has been brought to your website.
We hope that the below convinces you that The Tall Man is the right agency to do business with. If you would like to discuss what we can do for you, please get in touch. We are also happy to look at your current PPC advertising and tell you what we could do to improve on it. We offer PPC audits free and without any obligation to you. Request one now.
Advertising on the right keywords
We will analyze the needs and wants of your customers to find out exactly what search terms they use when they are most likely to use your service. Different keywords imply different mind-sets. Getting visitors to your site is easy. What matters is not reaching more people – it’s reaching the right people.
Matching your website to your customer’s expectations
We will make your ad texts clear, concise and relevant to what you offer on your website. A potential customer will know exactly what to expect. However, that is not the end of the journey. Once a customer arrives on your website, there should be no obstacle between them and a sale. That is where our website design experience comes in. We will assist you in streamlining your purchase journey.
Determining your profit margin
Before you start advertising, it is essential to determine how much you can spend per sale and remain profitable. This should be self-evident, but with channels such as TV and radio advertising it is surprisingly easy to lose sight of what you’re getting back for your money. This is exactly why Pay-Per-Click search advertising is such a valuable tool: you can track exactly how much you spend, and how much you are getting back for it. We will work with you to work out what your profit margin is. Once that is done, it’s our job to stay within it.
Using analysis to improve your website’s performance
With the opportunities for tracking that Pay-Per-Click advertising allows, we can be pro-active with our analysis. We will not just track how your advertising performs month by month and optimize based on that performance. We will work with you to set up so-called A/B testing, where you run different versions of your landing page to see whether different layouts produce different results. We will schedule different positions for your ads to appear on search engine results pages and see if they bring in different types of customers. We will focus on different times per day and see if intent to buy changes. This information not only helps us; it helps your business as a whole.